 Maybe you tried radio advertising
but it didn't work as well as you expected it to. Or, maybe your present advertising isn't
as effective as it used to be. Maybe you're one of those businesses that's too small for
most advertising agencies to bother with, yet you're big enough to need more creative help
than you're getting. Maybe you're doing it all your self, with a little help from the
local radio station. Trouble is, the station isn't able to give you that extra creative
spark that you need to stand out from your competition. So even though your ads are good,
they sound pretty much the same as everyone else's ads. Maybe you'd like to do something
different, but you just don't know where to begin.
Most radio station people will agree that in all but a few cases, the qualities which
make your radio stations reps the experts in marketing and media that they are - are some
of the same qualities that make them "not so good" when it comes to writing
really good creative copy. Most good sales people simply have less interest in the
creative process than they do in being out making calls. And at most stations,
creative/production departments are small and overworked, if they exist at all, and they
end up cranking out "voice-overs" using the same voices, the same styles and the
same old phrases, the same old cliches. Eventually you return to the top of this page and
begin to echo those "radio didn't work" sentiments until you stop advertising
altogether.
We'll create something different -- something designed to get
listened to. First, we'll spend some time in a no-obligation visit. We'll try to learn
just what it is that you want your advertising to do for you. Sometimes we'll have a
ready-to-use campaign that we can customize to meet your specific needs. Or we can create
an entirely new campaign for you.
We've had experience with high pressure sales people.
Our creative director is a 20+year sales and
management veteran. During that time, he has taught a style of selling that is
relationship and idea-focused. Hard sell tactics have no place in relationship selling. He
practices that philosophy. Quite honestly, he wants to be invited back.
We'll keep trying, and it costs nothing until you like it.
It varies by market and by campaign. We're not nearly as expensive as the airtime you're buying if your advertising doesn't get results. However, whether you use our services or not, we strongly suggest that you not skimp on your creative. Not after investing as much as you probably will in airtime.
All campaigns are owned and copyrighted by
For more information, call 918-492-2211 or e-mail info@creative-com.com
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and are licensed for use, usually for a period of one year. Each of our clients is granted market exclusivity for the markets in which they wish to run. Ownership and syndication rights remain with 
If you'd like we can also provide marketing ideas and strategies. 
