Does any of this sound familiar?


Maybe you tried radio advertising but it didn't work as well as you expected it to. Or, maybe your present advertising isn't as effective as it used to be. Maybe you're doing it all yourself, with a little help from the local radio station. Maybe you’d like to do something different, but you just don’t know where to begin.

Most radio stations don’t even have creative departments and copywriters. So the sales reps end up trying to write copy. But with few exceptions, most salespeople are not good copywriters. They end up cranking out cliché-filled ads that come nowhere near to punching through the clutter. It’s a left-brain right-brain thing. But the end result is your ad dollars are wasted because your ad didn’t do the job. Eventually you join the “radio didn't work" club until you stop advertising altogether.

CreativeCom can help!


How?
We'll put our award-winning creative resources to work for you and we’ll create something different - something designed to get listened to. Here’s a sample.

How does it work?
First, we’ll spend some time in a no-obligation visit and we’ll determine our creative strategy. . Sometimes, we'll have a ready-to-use campaign that we can customize to meet your specific needs. Or we can create an entirely new campaign for you. Then, we’ll write the commercial and submit it to you for your approval. Then, we’ll produce the final ad and make sure the stations get it in plenty of time to air.

What if you create one and we don’t like it?
Since we get your approval before we go into production, it rarely happens, because you already like it. If we make a mistake, however, we fix it.

Cost?
It varies by market and by campaign. However, we're not nearly as expensive as the air time you're buying if your advertising doesn’t get results. And whether you use our services or not, we strongly suggest that you not skimp on your creative. Not after investing as much as you probably will in air time.

And Terms?
Generally, to offset campaign development, creative, and talent expenses, payment for the first commercial is due in advance. Subsequent commercials are billed monthly.

What about exclusivity?
All campaigns are copyrighted by CreativeCom and are licensed for use, usually for a period of one year. Each of our clients is granted market exclusivity for the markets in which they wish to run. Renewal for future use as well as multiple market usage can be negotiated. Ownership and syndication rights remain with CreativeCom.


What else can you do for us?
If you'd like, we can also provide marketing ideas and strategies as well as media services.

Over 10,000 messages compete for your customer's attention every day. Punching through that clutter and getting heard is no longer a luxury. It's a necessity if you are to wring every last drop out of your ad budget.

There is a reason why radio stations do not charge for producing a commercial. The best creative costs money. However, good creative – wherever you get it – isn't nearly as expensive as the airtime you're buying if it doesn't get listened to.


For more information, call
Phone 918-492-2211
Toll Free 877-496-2211
or E-mail us info@creative-com.com