The Copy workshop is a four-hour hands-on session designed to help your salespeople improve their copywriting skills .

HERE'S HOW IT WORKS...

Each of your salespeople will prepare for the workshop by selecting three prospective clients and bringing as much information as possible to the workshop. This information can be gathered from many sources; RAB's Instant Backgrounds, present advertising samples, and, of course, copy points and information gathered from in-person meetings with the client.

We'll begin with a one-hour discussion of copywriting. We'll review some of the well-known copywriting rules and we'll add a few rules of our own. Then we'll get down to the business of building effective copy that will increase your chances of getting the job done for the client - and for yourself. At the end of the session, we'll have at least two - hopefully three new pieces of copy for each salesperson to take to their clients. And while we can't promise you a staff of copywriting geniuses, we can predict with some certainty, that your sales staff will have a much clearer idea of what effective copy is and how to create it.

We'll wrap up the session by sharing the copy we've created and review what we've learned. And after a nice lunch, I'll accompany individual salespeople on calls to these or other prospective advertisers who might have a need for the kind of creative campaigns that creates.

The cost for this full day of brainstorming and moneymaking: $500 + expenses.

Special offer: If at the end of this workshop, your salespeople don't feel that they can more than make up for the cost of this workshop in new direct billing, we will personally help you hire new salespeople. Such an offer...